Strategist at an Advertising Agency: Sinead McLeod
“I primarily work on behaviour change projects (aka social marketing). The aim of my job is to uncover the human insight through different forms of research and use this to design and implement strategies that will hopefully benefit society, individuals and the environment!”
3 years experience
BIO
Pronouns: She / Her
Current role: Integrated Strategist and Research Lead
Current industry: Advertising
I work at Stanley St. Wellington, a creative agency that works with a range of clients, including government, on behaviour change efforts.
I can be on a number of projects at one time, all tackling a different behaviour. One day I may be looking at health and wellbeing of individuals, the next it might be an environmental movement.
I am lucky because I get to go on a journey with each client and the wider agency team on each project and oversee it end-to-end. This means I get to see the magic of each area of agency life (media, strategy, creatives, account management).
A lot of the work I do intersects between marketing, social marketing, psychology and behavioural economics - meaning I am constantly learning about humans and their behaviours!
Previous roles:
Management consultant at PwC
Marketing assistant at So Capital (where I helped with marketing for a restaurant and an airline)
Behaviour Change consultant at Flinch Marketing.
Education:
BCom Hons. Marketing (focusing on social marketing and community involvement)
Learn more about Sinead:
LinkedIn