B2B Marketing Manager | SaaS : Sobia Mughal
“I love to create impactful and positive marketing campaigns with the customer always in front of mind. I am experienced in a broad variety of marketing activities, from strategic planning and campaign management to launching new products & go to markets, managing teams, and more. I’m a motivated and results-driven visionary that puts people first.”
12 year experience
BIO
Pronouns: She / Her
Current role: Marketing Manager - SaaS
Current industry: Tech
I work at Trade Me, Auckland
A bit about my role within Trade Me:
• Lead key projects to add greater value, outside of new products, to our customer partnerships
• Manage value-based marketing tools and collateral and regularly share insights to support our sales teams to deliver their business objectives, working with our in-house designers, product team, and analysts to do this.
• Play a critical part in the thinking and delivery of our portfolio’s price, package, or product go-to-market projects ensuring a high focus on customer value.
• Drive the creation and delivery of B2B marketing campaigns and initiatives to increase customer engagement, revenue, product adoption, and/or inventory, including tactical email sends.
• Champion a customer-centric value-based approach, through the use of insights and data.
• Support the development of the wider B2B marketing team through sharing skills and knowledge.
• Support the development of the B2B Classifieds marketing strategy by contributing new ideas and approaches to our B2B marketing.
Previous roles:
- Senior Marketing Advisor - The University of Auckland
- Marketing Specialist - YMCA of Auckland Inc
- Dance Teacher - Aaja Nachle NZ
- National Retail Marketer - Foodstuffs New Zealand
- Marketing Advisor - The University of Auckland
- Research Assistant - The University of Auckland
- Marketing Teaching Assistant - The University of Auckland
- Online Marketing & Advertising Coordinator - Internship in Japan
- Mentoring Leader - The University of Auckland
- Events Assistant - The University of Auckland
- Marketing & Events Administrator - The University of Auckland
Education:
- Masters Degree, Marketing - The University of Auckland
- Bachelor of Commerce Honours with First Class Honours, Marketing - The University of Auckland
- Bachelors Degree - Marketing & Management - The University of Auckland
Learn more about Sobia:
LinkedIn