Pronouns: She / Her

Current role: Business Director

Current industry: Advertising & Communications

I’m a Business Director at dentsu Aotearoa, a leading global media agency. My role is to help brands plan and deliver campaigns that reach the right people at the right time, across all kinds of channels from social media and streaming platforms to TV, outdoor and print. I focus on the “why” and “how” behind every campaign: developing strategies, turning insights into plans, and making sure creative ideas work in the real world. I also lead client relationships, acting as a trusted partner who guides them through the media landscape and helps them achieve their goals. I’ve been lucky enough to work with some iconic brands such as Red Bull, H&M, and DB Breweries (Heineken, Export, Tui, White Claw). My experience allows me to share insight into the many roles within a media agency that come together behind the scenes to deliver campaigns, and what it’s like to collaborate with marketing teams, media owners and creative agencies toward one shared goal … creating an epic campaign that drives real business results!
Malo.

Education: Bachelor of Communications, AUT

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