Group Strategy Director at a Advertising Agency: Josh Taylor-Dadds
“I work in strategy, our job is to help brands make an impact in peoples life. That impact could be anything - sometimes it's helping people in need reach out for medical treatment, other days it's influencing which yoghurt brand you reach for in the store.”
15+ years experience
BIO
Pronouns: He / Him
Current role: Group Strategy Director
Current industry: Advertising & Communications
I've worked in marketing teams and creative agencies here in New Zealand and in the UK. My career started in digital, running social media for ITV, a TV network in the UK and new digital products for The Times Newspaper. Over time my roles and projects shifted more into brand marketing and eventually into strategy roles in agencies.
I've worked on projects for a bunch of different categories across some of the biggest brands in the world including Premier League, Wendy's, Viagra, Alpro, ANZ, Southern Cross, Optus and Tourism NZ.
I can share insight into creative agency life, the differences between marketing client roles and agencies, digital, social media, brand and what goes into making the campaigns
As a kid dyslexia was a big part of my life and I'm a real believer this industry benefits from people who think differently. I'm also a big advocate of the importance of Diversity, Equality and Inclusion and have written about the importance of authentic inclusivity of LGBT+ communities in building brands
Previous roles:
Group Strategy Director (Current), Special Group
Strategy Director, TBWA
Strategy Director, VMLY&R
Planning Lead, News UK
Digital Marketing Manager, ITV
Digital Marketing Manager, PizzaExpress
Education: Excellence Diploma in Brand, IPA
PgDip Digital Marketing, IDM
Bsc Psychology, Royal Holloway Uni of London
Learn more about Josh:
LinkedIn