Cultural Strategist at an Advertising Agency: Jonny Almario
“As a cultural strategist I help to dislodge categorical and industry thinking in our internal teams and our clients by providing insight that paints a broader picture of the cultural context in which people live their lives.”
5 years experience
Pronouns: He/Him
Current role: Cultural Strategist at an advertising agency
Current industry: Advertising
Years experience: 5 years
I work at Saatchi and Saatchi, a creative agency that is powered by cultural creativity.
My role sees me monitoring a large and diverse range of local and global media inputs in order to better understand the nuances our world's ever-changing cultural landscape. These inputs help to form cultural insight that is fed back into the strategy and creative teams in order to help them unlock opportunities.
Unlike my colleagues, I am client-agnostic and brought into projects on a case-by-case basis. When not working on client projects you'll see me watching videos, listening to podcasts, reading articles, newsletters, books and all matter of media to better understand the mainstream, as well as the bleeding edge.
Previous roles:
- 3.5 years at TRA - I worked across and ran qualitative research and cultural insight projects with some of New Zealand's top clients in financial services, entertainment services, FMCG, telco and government.
- Research Assistant, UOA
- Previous to that I worked roughly 8 years working in cocktail bars and restaurants in Wellington, Melbourne and Auckland.
Education:
Masters in Dance Studies (research) - UOA
Bachelor of Dance Studies (Honours) - UoA
Bachelor of Arts in Sociology and Psychology - VUW
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