Director of Brand & Campaign Marketing (Australia & New Zealand) | Financial Technology Company: Wendy Ballard
“I turn commercial objectives into customer-centric opportunities, delivering benefits for both customers & businesses. I believe in getting out of the office and using real data and insights to reduce risks and do stuff that matters.”
15+ years experience
BIO
Pronouns: She / Her
Current role: Director of Brand & Campaign Marketing | Australia & New Zealand
Current industry: FinTech (Financial Technology) & Retail - ZIP.co
In this new role I will be pulling out all my transferable skills from time spent with The Warehouse Group, 3M, Samsung, Ogilvy Advertising and years in the Alcohol industry to deliver what I want and need to.
As Director of Brand & Campaign Marketing in a FinTech company for Australia and New Zealand, I work with retailers, product and FMCG (fast moving consumer goods) businesses with both B2C (business-to-consumer) and B2B (business-to-business) communication with aim to drive conversion and growth.
Previous roles:
Head of Marketing
CX Design Thinking Marketer
Product & Category Brand Manager
Retail Marketing Manager
Trade Marketing Manager
Business Director (Advertising Agency - Shopper Marketing)
Regional Sales Manager
Education:
Degree in Hospitality Management
Learn more about Wendy:
LinkedIn