Strategy Director: Robbie Allen

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"My focus is bringing the people we’re trying to reach into the work we make. I talk to our audiences and try to understand their world to uncover their needs, so we can create ideas and solutions that can affect a positive change for them and our clients.”

Strategy Director, Clemenger BBDO (Wellington)

9 years experience

"My focus is bringing the people we’re trying to reach into the work we make. I talk to our audiences and try to understand their world to uncover their needs, so we can create ideas and solutions that can affect a positive change for them and our clients.”

Strategy Director, Clemenger BBDO (Wellington)

9 years experience

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BIO

Pronouns: He / Him

Current role: Strategy Director

Current industry: Advertising, Brand & Communications

Years experience: 9

My professional experience ranges across start-up innovation, behaviour change, social impact, commercial & public sector brands, global retail and tech clients, and purpose consultancy.

I’ve worked across a range of creative environments: an advertising agency (Clemenger BBDO Wellington) working on anti-racism programmes, road safety campaigns and the COVID-19 comms; a retail design studio (YourStudio) creating commercial propositions for Netflix, Google and Nike; purpose and brand consultancies; and taking my own start-up through an accelerator programme.

My experience means I can share insight into working in a range of different creative workplaces, producing creative outputs alongside creatives, producers and clients, working for public and private sector clients, and shifting from account management to strategic roles.

And I founded this platform Insidery, so feel free to reach out and ask me more about this platform and developing startup ideas.

Previous roles:
Founder, Insidery
Strategy Director, Revolt (London)
Senior Strategist, YourStudio (London)
Senior Strategist, Clemenger BBDO (Wellington)
Strategist, Clemenger BBDO (Wellington)
Business Manager, Clemenger BBDO (Wellington)
Account Executive, Clemenger BBDO (Wellington)
Graduate, Clemenger Group Grad Programme
Marketing Intern, UniCrew Volunteer Centre, University of Otago
Marketing Intern, FIFA U-20 World Cup New Zealand 2015 (Local Organising Committee)

Education:
Bachelor of Commerce, Marketing
Bachelor of Arts, Media, Film & Communications
University of Otago

Learn more about Robbie:
LinkedIn
Portfolio