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BIO
Pronouns: She / Her
Current role: Motion Team Lead
Current industry: Advertising
Current employer: DDB Auckland
I’m a multidisciplinary creative and motion team leader with a background in design and storytelling through motion. I bring together strategy, animation, and social media with a strong design sensibility. I’ve contributed to campaigns and brand worlds across fashion, food, sustainability, and social good.
Raised in Russia by my artist grandmother and surrounded by nature, I grew up curious about how things move, feel, and connect. I moved to New Zealand at 19, bringing a cross-cultural lens and creative energy to every brief.
My career has taken many turns, but I’m fortunate enough to be in a moment where my path makes perfect sense. Now that AI is having its moment, it’s amazing to see the technology becoming central to big ideas and bold brand moves.
Things I love: wild ideas, smart humans, messy creative energy, motion, brand, strategy, social media, and the tech to build stuff that works and wows.
Previous roles:
Senior Interactive Designer at DDB
Interactive Designer at Platform29
Digital Designer at Flight Centre
Education:
AUT, Bachelor of Design