Lead Integrated Producer | Xero’s In-House Agency ‘The Hub’: Joel Walden

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“My role is to lead our team of global producers and drive our planning and processes in collaboration with Xero’s marketing teams to use our creative and production expertise to produce creative work that promote Xero’s offering and help small businesses.”

11 years experience

“My role is to lead our team of global producers and drive our planning and processes in collaboration with Xero’s marketing teams to use our creative and production expertise to produce creative work that promote Xero’s offering and help small businesses.”

11 years experience

 

BIO

Pronouns: He / Him

Current role: Lead Integrated Producer

Current industry: Advertising & Marketing

I am the Lead Integrated Producer (equivalent Group Business Director) at Xero within our internal creative agency, the Hub, managing high priority global projects as well as leading a team of 5 globally located Senior and Integrated Producers.

I joined Xero in 2021 following 7+ years of advertising agency life at Clemenger BBDO and Ogilvy managing government, charitable and non-for profit accounts including; Waka Kotahi NZTA, NZ Police, Te Hiringa Hauora (HPA), MPI, NZ Defence Force, EECA and Wellington Zoo.

I see my role as being a balance between being an extension of a marketing & communications team, providing strategic support and guidance to assist them in achieving their objectives, assuring stakeholders that projects are being managed efficiently, on brief and within budgets and being a caring, human orientated leader striving to build strong relationships and a collaborative, growth minded team environment.

Previous roles:
Senior Integrated Producer
Project Director
Senior Account Manager
Business Manager
Account Manager
Senior Account Executive
Account Executive
Advertising Intern

Education:
Bachelor of Commerce - Majoring in Marketing, Accounting and Commercial Law
Victoria University of Wellington

Learn more about Joel:
LinkedIn