BIO

Pronouns: He/Him

Current role: Intermediate Copywriter

Current industry: Advertising & Communications

Kia ora! Copywriting sounds complicated, but in theory, it’s pretty simple. Here’s the gist: 

• Every day, I come up with interesting ideas that help our brands sell more stuff 

• The best ideas come from briefs 

• A brief is really just a problem neatly explained 

• To solve a brief, I’ll come up with 3-5 solutions 

• I then put the solutions in a presentation 

• If the solutions don’t solve the problem, we go again 

• Rinse & Repeat. 

• I also work in tandem with an art director. He’s better with pictures. I’m better with words. 

• We also check in each day with a creative director. They keep our ideas from getting too crazy. Or, god forbid, too boring.  

• If all goes well, we’ll solve hundreds of problems for our brands every year  

• If it doesn’t go well, we come up with more solutions 

• If it’s really not going well…I start updating my portfolio 

• Speaking of, if you wanna see stuff I’ve made, check out my site. 

Anywho, my pathway into advertising was pretty messy. Luckily, I had epic mentors who showed me the way. Now, I love helping others find their way too. I’m looking forward to chatting!  

Previous Experience:
FCB Aotearoa
Hello
Cheil Aotearoa
DDB Aotearoa
ColensoBBDO

Education:

Media Design School – Diploma of Creative Advertising
University of Otago – BA, major in English

Learn more about Guy:

Guy’s Website