Strategist at an Advertising Agency: Aroha Gell

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“As a Strategist / Kaiwhakamaherehere in an advertising agency predominantly working on behaviour change and social marketing, I conduct research, analyse data for insights, develop strategies and inspire creative”.

6 years experience

“As a Strategist / Kaiwhakamaherehere in an advertising agency predominantly working on behaviour change and social marketing, I conduct research, analyse data for insights, develop strategies and inspire creative”.

6 years experience

 

BIO

Pronouns: She / Her

Iwi: Ngāti Kahungunu ki Te Wairoa, Ngāti Rakaipaaka, Ngāti Pikiao, Ngāti Whakaue, Tūhourangi

Current role: Strategist / Kaiwhakamaherehere

Current industry: Advertising & Māori Communications

I work for VML Wellington, a full service ad agency developing social marketing and comms campaigns for government agencies and commercial clients. I've worked with many government agencies, local governments, charities, iwi, and your odd commercial client (like Ford, Coca Cola, Wendy’s, Mr Muscle, PurinaOne).  I started out in client-side marketing before making the jump to the wonderful world of agency-side.

Previous Experience:
4 year - Strategy & Account Service - VML
2 years - Brand & Events Lead - VTNZ
8 months - Marketing Coordinator - VTNZ

Education:
Bachelor of Commerce with Honours (1), Marketing and Management, VUW
New Zealand Certificate in Te Reo (Reo Rua) Level 4, Te Wānanga o Aotearoa

Learn more about Aroha:

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