Associate Strategist at an Advertising Agency: Aroha Gell
“As an Associate Strategist in an advertising agency predominantly working on behaviour change and social marketing, I conduct research, analyse data for insights, and assist in the development of strategies and creative briefs”.
4 years experience
BIO
Pronouns: She / Her
Current role: Associate Strategist
Current industry: Advertising & Communications
I work for VMLY&R Wellington, a full service ad agency developing comms campaigns for government agencies and commercial clients. I've worked across multiple kaupapa with clients like Te Whatu Ora (Health NZ and Te Hiringa Hauora), Te Aka Whai Ora (Māori Health Authority), Manatū Hauora (Ministry of Health), NEMA, ACC, StatsNZ, Metlink, Hutt City Council, Nestlè, and Cancer Society. I started out as a hybrid account manager and strategist, eventually moving to full time strategist. This experience means I've got plenty of insights to share for anyone wanting to know what being in an agency for the first time is all about!
Previous Experience:
1 year - Associate Strategy & Account Manager - VMLY&R
2 years - Brand & Events Lead - VTNZ
8 months - Marketing Coordinator - VTNZ
Education: Bachelor of Commerce with Honours (1), Marketing and Management, VUW
New Zealand Certificate in Te Reo (Reo Rua) Level 4, Te Wānanga o Aotearoa
Learn more about Aroha: