Media Strategist | Business Owner: Cat Goodwin

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“In my roles in agency and media I work with organisations to find the best ways to connect them with the right people in relevant ways. Outside of agency life I created and designed a travel adventure game - the Getting Lost Game - that’s now sold over 300,000 games around the world.”

25 years experience

“In my roles in agency and media I work with organisations to find the best ways to connect them with the right people in relevant ways. Outside of agency life I created and designed a travel adventure game - the Getting Lost Game - that’s now sold over 300,000 games around the world.”

25 years experience

 

BIO

Pronouns: She / Her

Current role: Media Strategist & Business Owner

Current industry: Media

I've spent 24 years working in media agencies and media over a number of planning, insights and strategy roles .

I have worked across a lot of different brands including Air New Zealand, The Warehouse Group, Bluebird, Latitude Financial Services, Land Rover, Ecostore, Fred Hollows, Sky TV, Dulux, Meridian, Roadshow, AA Insurance, ATEED, Auckland Transport, Asahi Beverages, Stihl, Frucor, McDonalds, Heart of the City, Silver Fern Farms, Simplot, GWF, NZ On Air and Qantas.

In 2018, I launched a travel adventure game - the Getting Lost Game. I've gone on to sell 300,000 of these around the world with our games being sold in 500 retail stores across Australia and New Zealand. Running Getting Lost has been my full time gig since 2023.

Previous roles: 
NZ On Air (Audience & Media Strategist)
OMD (Insights Director / Strategy Director)
Dynamo (Business Director)
TVNZ (Insights Manager / GM Revenue and Ops)
Media Wise (Media Director)
Y&R (Planner)

Learn more about Cat and her company:
LinkedIn
Getting Lost