Audience and Media Strategist | Business Owner: Cat Goodwin
“I work with organisations to find the best ways to connect them with the right people in relevant ways. And I created and designed a travel adventure game - the Getting Lost Game - selling to consumers in NZ, Australia, USA, UK & Canada.”
22 years experience
BIO
Pronouns: She / Her
Current role: Audience and Media Strategist & Business Owner
Current industry: Media
I've spent 14 years working in media agencies over a number of planning, insights and strategy roles as well as 7 years at TVNZ in insights. I currently work for NZOA in a media and audience strategist role.
I have worked across a lot of different brands including Air New Zealand, The Warehouse Group, Bluebird, Latitude Financial Services, Land Rover, Ecostore, Fred Hollows, Sky TV, Dulux, Meridian, Roadshow, AA Insurance, ATEED, Auckland Transport, Asahi Beverages, Stihl, Frucor, McDonalds, Heart of the City, Silver Fern Farms, Simplot, GWF and Qantas.
3 years ago, I also launched a travel adventure game - the Getting Lost Game. This is sold in NZ, Australia, Canada and the US.
Previous roles:
OMD (Insights Director / Strategy Director)
Dynamo (Business Director)
TVNZ (Insights Manager / GM Revenue and Ops)
Media Wise (Media Director)
Y&R (Planner)
Learn more about Cat and her company:
LinkedIn
Getting Lost