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BIO
Pronouns: She / Her
Current role: Head of Strategy
Current industry: Advertising & Communications
I am the Head of Strategy at Special. I have worked on globally influential work which spans life-saving road safety campaigns (even earning Kris Jenner’s endorsement) to anti-racism initiatives that galvanized New Zealand’s leading voices to take a stand. I was a key architect of the world’s most successful COVID-19 response. I’ve tackled challenges from cybersecurity, dog adoption, wining in FMCG, and even adult toys. My work has earned nearly every major industry accolade for both creativity and effectiveness. I am one of the co-authors of The Inclusive Code, and served as a judge at local and global award shows.
Previous roles:
Strategy Director
Senior Strategist
Strategist
Account Director
Account Manager
Account Executive
Graduate (Clemenger Graduate Programme)
Education:
Bachelor of Commerce - Marketing, Victoria University of Wellington
Pasifika Award for Academic Excellence
Marketing Excellence Award (top 3 student)
Clemenger Group Australasia Management Programme at Melbourne Business School
Clemenger BBDO Leadership Training
Clemenger Group Mentoring Programme
IPA Strategic Planning Programme